SLAY Coffee is a premium cloud kitchen beverage brand selling gourmet coffees across India.
Menu & Flyer: The brief was to create customized flyers to promote their coffees in different major cities of India. I came up with an idea to create customized flyers by giving an essence of the city through a famous monument or landmark present there. For example, in the case of Mumbai city, the flyer would depict the story of SLAY in Mumbai through the famous landmark - Gateway of India, while also describing their baristas, three best selling coffees, ratings and so on. For colours and fonts their brand guidelines were followed to ensure consistency in the feel of the brand.
Packaging Sleeve design: The brief was to design a packaging sleeve for a new product launch - a DIY Coffee Brewing Kit for the upcoming festive season of Diwali. For the festive season, the Kit would be promoted as a gifting solution and hence, the packaging sleeve needed to be vibrant and eye-catching while maintaining the look of the brand. The package needed to have a description of the contents of the box in addition to instructions on using them and hence, icons, layout, and text hierarchy were meticulously used to ensure absolute clarity for the customers.
Website Advertisements - Amazon, Facebook & Zomato: The brief was to create compelling Facebook ads aimed at directing customers to their Amazon listings and Zomato. Using Adobe Photoshop and Illustrator, I designed initial drafts and efficiently incorporated client feedback to enhance the ads within a tight 2-day deadline. The finalized ads were delivered on time and played a key role in enhancing SLAY Coffee's visibility and driving traffic to their Amazon listings, contributing to the overall success of their marketing campaign.
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Social Media: The brief was to create Instagram posts to promote SLAY Coffee. I worked in collaboration with a copywriter where weekly Instagram posts were created as per the client’s requirements. The posts needed to be witty and funny while making sure that the feed looked consistent. The font, colours and product images were as per the brand guidelines.
Cover photo for social media platforms like Facebook, Instagram and their website
